If you are struggling to reach a wide range of audiences (or) You have a desire to scale your business and generate more
revenue, then this Blog will help you !!
Search Engine Optimization:
The first step is you need to optimize your website (If you don’t have a website, create one this is the ideal time).
Optimization helps your website to rank in search results better. This process is called SEO.
Search Engine Optimization has two factors, on-page, and off-page SEO
You have to Make Proper modifications to the parts of your website and make it SEO friendly.
Create a unique and accurate title.
Use proper meta tag and description on all the pages of your website
Use proper heading tags
Add structured data
Use Breadcrumbs properly, so that users can navigate easily.
Each and every URL in the website should have proper words relative to the content or post
Don’t forget to create a site map Use fresh and unique content Optimize the images used in your website.
Give proper alt tags to them.
Use standard image formats Check your page loading speed Make your website mobile-friendly
On page → Technique used for optimizing web pages
Off-Page→ Methods like link building, promotional methods like blogs, social bookmarking, etc
Search Engine Marketing:
On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility through paid advertisement.
You Should have seen, when you search for a keyword Sponsored ads appear at the top of and on the side of search engine results pages.
This gains more visibility and prominence compared to the organic results In the same way, you can run different campaigns for your desired keywords.
Social Media Marketing:
To build your brand or Increase sales by driving more traffic to your website, you need the help of social media platforms.
Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube are some of the major platforms now.
In the same way, you can run ads on Facebook and Instagram Social media marketing is one of the best ways to stay connected with your customers
Email Marketing :
Sending Commercial messages to a group of people using email.
Provide knowledge and tools to the Subscriber and convert them into leads.
Use promotional emails to customers, send them rewards, and cross-sell new products and services.
(For more Details Visit the Video )
Let me know your feedback in the comment below !!!!